Sunday, June 9

Why does India needs Data Localization Law?

Then internet revolution triggered the Data Avalanche and lead to innovations in Data Crunch Processing technologies and Data Analytics technologies. For last 10 years we are creating a totally new type of data that I like to call Event Data or Activity Data. For every activity we are creating 'Data', for example when you move from home to the office,  your mobile device is generating tons of GPS data even when you are not using the device. Data Scientist can analyze this GPS data & extract valuable insights that can be monetized. Today it can be said 'Data is much more valuable than Money! If you want to know why data is more valuable than money in today's world, then read on.

What is personal data?  What is data privacy? What is data localization ? Why should you be aware?

When you swipe your credit card or use Flip-cart or Amazon have you ever wondered how and where your financial transaction and personal information is stored? Well, most of the information ( also called data) is usually partly or completely stored in a database outside India.

For those of you who are not software experts Data is nothing but information like
1) your personal details like don, name, address, phone number, email
2) your net-banking/credit/debit card transaction details,
3) you travel details like ticket history, hotel reservations, cab payments
4) your GPS details on the date of every digital transaction
5) and  many more related details like your bank name, gas company, insurance provider etc
stored in a some computer by the Ebay, Amazon, PayTM, Visa and Master-cards of this world. This data is stored for ever and ever because it is valuable for some company. Over the time you may forget some events but your data which is also called your digital footprint will always be stored in someone's computer.

Apart from worries about who has access to your data if it is stored on overseas computer ( or Cloud which is nothing but a bunch of virtual computer) the Indian government and regulators have limited access to this data across the borders. The RBI wants to change this through its data localization laws and ensure Data is stored within Indian geography so that Indian consumers and government have sovereignty over its data. Data localization is the act of storing data on any device physically present within the borders of a country. As of now, most of the global as well as Indian companies  store the data on a cloud, outside India.
                            Reserve Bank of India's Localization law mandate that companies collecting critical data about Indian consumers must store and process them within the borders of the country. The RBI had issued a circular mandating that payments-related data collected by payments providers must be stored only in India, setting an October 15 2018 deadline for compliance. This covered not only card payment services by Visa and MasterCard but also of companies such as Paytm, WhatsApp and Google which offer electronic or digital payment services.

Why worry about data now?

From the time we started using credit-cards/debit cards/internet banking, the information about your transaction has been stored by card companies , commerce companies & banks in databases and used for 'improving business process and better understanding of the customer'.  There have been instances when some of these companies were found to be misusing the 'consumer information' without consent or knowledge of the customer/consumer. In all probability if the customer was made aware, he would not approve the way companies use his historical transaction information which is protected by privacy laws. This triggered the move by governments of many countries like USA to draft data privacy laws to protect its citizen and their electronic data. 
                               In one of my older posts I had mentioned how your so called harmless creditcard data can be used by marketing companies to predict events in your life and push advertisement to you. One Super market chain was once rumored to have predicted 'pregnancy of its woman consumers based on their digital footprint and they did not even use the social media data' (think about it when you post personal opinion on social media).  The marketing company studied the shopping pattern of one family, their software predicted that the woman was pregnant and started pushing baby product ads to the family, to the shock of the family. (You can read about big data in previous blog post The one who leverages Big Data will win the elections! ) 

It's not just your credit-card and online purchase data that can be misused!

  • People started using internet and internet connected devices are creating data 24/7.
  • One is creating data when you surf, shop, travel and when you are doing nothing in particular.
  • This data gives multidimensional insights and is invaluable to companies as well as governments.
  • Analysis of data can tell a lot about individual behavior, choices and habits
  • New age software can learn from the historical data and predict behavior and events
  • Very few people are aware of Data Privacy.
  • Not all data about a person or entity is public data. By law it is illegal to use any data that breaches a persons privacy.
The main intent behind data localization is to protect the personal and financial information of the country’s citizens and residents from foreign surveillance and give local governments and regulators the jurisdiction to call for the data when required. This aspect has gained importance after revelations of social media giant Facebook sharing user data with Cambridge Analytica, which is alleged to have influenced voting outcomes, have led to a global clamor by governments for data localization.

Why data localization is important to a country?

Data localization requires that data created within certain borders stay within them.Data localization is essential to national security because storing of data locally is expected to help law-enforcement agencies to access information that is needed for the detection of a crime or to gather evidence. Where data is not localized, the agencies need to rely on Mutual Legal Assistance Treaties (MLATs) to obtain access, delaying investigations. On-shoring global data could also create domestic jobs and skills in data storage and analytics too, as the Srikrishna report had pointed out. However, maintaining multiple local data centers may entail significant investments in infrastructure and higher costs for global companies, which is why they seem to be up in arms against these rules.At the same time I must say that global companies need to respect every country's right to Data Sovereignty.and understand the risk faced by countries when data is stored in another country. If the consumer data of 1.3 billion Indian falls in wrong hands it can be used to inflict huge damage to the country. sovereignty.

How is Data sovereignty different from Data Localization?

Data localization requires that data created within certain borders stay within them while Data Sovereignty means not only is the data stored in a designated location, but is also subject to the laws of the country in which it is physically stored. Data sovereignty. ensures that data is stored is subject to the legal protections and punishments of that country. So Data Localization is essential for ensuring Data Sovereignty. Russia’s On Personal Data Law (OPD-Law) requires the storage, update and retrieval of data of its citizens to be limited to data center within the Russian Federation.

All of us trust service providers with personal information, both on a voluntary and involuntary basis and we should have greater accountability from these firms about the end-use of this data. Data Localization will ensure that domestic law enforcement can respond more effectively to our complaints.

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