Tuesday, February 2

Mobile Phone are contributing more Big Data then you can imagine

According to IDC by 2016 60% of internet traffic will come from wireless devices as opposed to desktops. Couple of years back one good-for-nothing senior at work asked me if I think programmers can use Ipad to replace laptops/desktops and I thought he had one drink too many, but now I am not so sure...

Mobile apps are constantly producing a tons of information like user behavior data (session starts, events, transactions) and machine generated data (crashes, apps logs, location data, network logs).  The volume, value & velocity in this constant stream of mobile data qualifies it as “Big Data”.

Mobile applications are necessity and Mobile Big Data is reality. To capitalize on the wealth of mobile data from smartphones, the challenge of collecting, analyzing and acting on data while it was still relevant had to be met. Mobile developers have the competitive business edge because they can identify factors that impact user behavior as they happen, they can be more reactive, prioritize more effectively and meet customer needs more effectively.

What is different about Mobile Application data is that the data 'has to be processed at high speed' to give user experience. The technology that helps high speed processing in real-time is in-memory databases. In-memory databases provide the “in-motion” part of Big Data – that is processing the data at an exponential pace and providing results while they still matter.  In-memory databases provide in-motion, real-time, in-memory data processing from mobile devices. The other area of application of in-memory databases is  collecting, analyzing and trending data from sources like cars and home systems, all at the speed of business.

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