Today customers interact with a brand through a variety of channels - from mobile, e-commerce, social media, digital ads to email campaigns. By analyzing customer interaction data across all channels company can turns leads into customers. Big data gives you the insights that are key to optimizing campaigns and targeting customers.
A potential car buyer does web search , gets quotes from websites and reads reviews on internet before buying a car and many auto companies have started using this data to identify their potential customers. You should not be surprised to get a call from a car dealer who knows more about the car you own then you would have remembered.
Dealers are already designing strategies to target customers from the big-data that is available to them. So before you start thinking of selling the old car you get a call from dealer who explains why you need to change your car and what new features of the latest car model are missing in your car. Dealers know service history of your 1st car , they know what was the last time you services the car and they also know what accessories you have bought for your car in last 5/10 years, they know how much money you have spent on your car since you bought it and finally they know or shall we say they can predict the next car you are likely to buy.
The auto dealers & insurance companies may not be using Hadoop yet but they sure know how to use the bigger data to sell more cars
A potential car buyer does web search , gets quotes from websites and reads reviews on internet before buying a car and many auto companies have started using this data to identify their potential customers. You should not be surprised to get a call from a car dealer who knows more about the car you own then you would have remembered.
Dealers are already designing strategies to target customers from the big-data that is available to them. So before you start thinking of selling the old car you get a call from dealer who explains why you need to change your car and what new features of the latest car model are missing in your car. Dealers know service history of your 1st car , they know what was the last time you services the car and they also know what accessories you have bought for your car in last 5/10 years, they know how much money you have spent on your car since you bought it and finally they know or shall we say they can predict the next car you are likely to buy.
The auto dealers & insurance companies may not be using Hadoop yet but they sure know how to use the bigger data to sell more cars
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